Elodie
Germain

is a marketer with over 7 years of experience. She’s also a dual national French & American citizen who was born and raised in Paris. She started her career as an apprentice at Voyages-sncf.com, the travel agency owned by the French National railway company, as part of the CRM team. After obtaining a Master’s Degree in Marketing and Advertising in 2011, she joined the agency M&C Saatchi as an Account Executive. In early 2015, she left France to settle in sunny California. She adores her new home even though she misses her family, the authentic French baguette and the Eiffel Tower sometimes.

Since then, she has worked at Quigley-Simpson and M&C Saatchi LA for 500k portfolio of clients. Her expertise covers travel & tourism — working on Ritz-Carlton, Marriott, Voyages-sncf.com— to the food/beverage industry working on Pernod Ricard, Fox Restaurant Concepts. In addition to that, she had the opportunity to work on LAFD, Merck & Co, Ipsen, Nespresso, The Getty and Southern California Edison.

Her specialties are: marketing, advertising, project management, social media management, emails, digital, print, radio, OOH, mobile, client management, branding, strategy.

Fox Restaurant Concepts

Fox Restaurant Concepts was created by Sam Fox back in 1998. It is a group of multi-faceted restaurants with a handful of one-off locations like The Henry and Little Cleo’s as well as brands like North Italia, True Food Kitchen or Flower Child that are growing across the country. In nineteen years, it has evolved to 15 concepts spanning more than 50 locations. Each concept is entirely different and comes with food, employees, and an atmosphere that perfectly aligns with its brand personality.

For each new restaurant opening, our goal, is to generate awareness and create buzz quickly through social, digital, and email. These channels allow us to remain highly localized but deliver a range of places to gain cut through and gain notoriety. Below are a few examples of projects I’ve managed:

    Credits
  • M&C Saatchi

Fox Restaurant Concepts

Fox Restaurant Concepts was created by Sam Fox back in 1998. It is a group of multi-faceted restaurants with a handful of one-off locations like The Henry and Little Cleo’s as well as brands like North Italia, True Food Kitchen or Flower Child that are growing across the country. In nineteen years, it has evolved to 15 concepts spanning more than 50 locations. Each concept is entirely different and comes with food, employees, and an atmosphere that perfectly aligns with its brand personality.

My responsibilities include leading the creative development, production and set-up of email campaigns for all of the brands (15-25 mailings each month), managing blog content as well as the digital & social communication for all new store openings.

    Credits
  • M&C Saatchi

Social Posts

Emails

Los Angeles Fire Department

In 2016, the Los Angeles Fire Department instituted a new recruitment system that allows all prospects the chance to take the written test, and through “stratified” random sampling, provides an unbiased approach to choosing candidates that move into the training cycle. By bringing in more of these underrepresented individuals at the beginning of the recruitment process, they ensure that the graduating class is more diverse and includes more women.

The goal of our integrated “Wear” campaign was to reach and encourage diverse recruitment to the Los Angeles Fire Department. The emphasis was made on the qualities embraced by firefighters : strength, courage, pride, passion etc. We created 8 different executions that were used across digital, social, OOH, print and radio. This is by far, my favorite project and most memorable work experience

    Credits
  • Quigley-Simpson
  • CVLT

Print Ads

Social

Epson

    Credits
  • M&C Saatchi

Chase Marriott

Chase-Marriott offers B2B and B2C rewards credit cards.The latter fund a large portion of Marriott Rewards Program and allow holders to earn points that can be redeemed at Marriott properties, restaurants, travel partners etc. In 2016, we counted over 1.7 million card members.

I was in charge of the deployment of 360 campaigns (print ads, direct mails, online videos, emails, newsletters, digital banners, Facebook, Instagram and Snapchat ads, Twitter posts, Buzzfeed, Modern luxury, Time inc articles, in-room booklets, mobile app placements...).

Below is a sample of projects I managed:

    Credits
  • Quigley-Simpson

Video storyboard

Social Posts

Print Ads

Banners

The Terres de Whisky

Terres de Whisky is a platform created by Pernod Ricard Group in collaboration with M&C Saatchi Paris. It presents four premium whisky brands (Chivas, Jameson, The Glenlivet and Four Roses) and guides visitors through three different whisky-producing regions: Scotland, Ireland and Kentucky.

The program upholds an air of exclusivity and prestige, affording its community of whisky drinkers and fine connoisseurs an array of benefits including access to cocktail recipes, information on the brands, products or whisky manufacturing process, invitations to special events, the chance to enter monthly sweepstakes prizes. It’s a powerful way to establish a long-term emotional connection between the brands and their customers to help ensure retention.

My responsibilities included the development of strategies and deployment of campaigns: product launch,community management, PR events, emails, newsletters, POS display, online videos, direct mails, brochures, leaflets, corporate communications, sweepstakes digital banners.

    Credits
  • M&C Saatchi France